Bear Trail

Work with José Salcido

Practical software.
Built around
your business.

I help small businesses simplify manual work and help founders turn a clear idea into a useful first version.

Discuss your project

Work directly with the person designing and building your software. English or Spanish is welcome.

Work with me

One useful change
at a time.

For small businesses with work that falls between their tools, and founders ready to test a focused first version.

  1. 01 / Simplify

    Replace repetitive work

    Bring bookings, records, and everyday tasks into a workflow your team can follow.

  2. 02 / Connect

    Help your tools work together

    Reduce copying between systems with a focused integration or internal tool.

  3. 03 / Launch

    Build a useful first version

    Choose a small scope, make it work, and learn from the people who will use it.

How it works

A clear path to the first release.

  1. 01

    Understand the workflow

    We walk through a real example, identify the people involved, and decide whether custom software is the right next step.

  2. 02

    Agree on a small scope

    You get a defined outcome, what is included, what is deferred, and a proposed cost and timeline before development begins.

  3. 03

    Build, review, and hand over

    Review working software as it develops. We agree on deployment, access, documentation, and any ongoing support the project needs.

Illustration of a phone and service tools connecting an office to a customer’s house.

Project study / Field service

From a scheduled visit
to a service record.

A look at the pest-control application we built for office staff and technicians: visits, findings, product usage, and reports in one connected workflow.

Explore the project

Before we start

A few practical questions.

Custom software or an existing app? →
Do I need a finished specification?

No. Start with the task you want to improve and an example of how you handle it today. We can clarify the scope together.

How much will it cost, and how long will it take?

Projects start at $5,000 USD. The final price and delivery timeline depend on the workflow, integrations, and release requirements. We agree on a defined scope, price, and timeline before development. Ongoing development and support are scoped separately.

What if an existing product already does the job?

We should look at that first. If a suitable tool or a small integration solves the problem, a custom application may be unnecessary.

What happens after launch?

We agree on the handover and support arrangements as part of the proposal, including hosting responsibilities, access, documentation, and how future changes will be handled.

Can you help with an early product idea?

Yes. We can identify the smallest useful workflow, the assumption it needs to test, and what you should learn before adding more features.

Start a conversation

What’s slowing your business down?

Projects start at $5,000 USD. I’ll review your message and reply by email. If there’s a fit, we’ll discuss the workflow and agree on a scope before any paid work starts.

Tell me what you do, how you handle it today, and where you get stuck. Include a budget or deadline if you have one. A technical brief is not required.

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