Independent software / José Salcido

Less busywork.
Software that
fits your business.

I help small businesses simplify manual work and help founders build a useful first version. From the first conversation to working software, you work directly with me.

Made at Bear Trail / Studio Ledger

Studio Ledger app showing a studio’s overview of attendance, payments, and classes.
Attendance and payment tracking for independent instructors.
Explore Studio Ledger ↗

Featured app · Web, Android & iOS

Punto

Point of sale and business management, built for Mexico.

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Work with me

One useful change
at a time.

For small businesses with work that falls between their tools, and founders ready to test a focused first version.

See how we can work together
  1. 01 / Simplify

    Replace repetitive work

    Bring bookings, records, and everyday tasks into a workflow your team can follow.

  2. 02 / Connect

    Help your tools work together

    Reduce copying between systems with a focused integration or internal tool.

  3. 03 / Launch

    Build a useful first version

    Choose a small scope, make it work, and learn from the people who will use it.

Illustration of a phone and service tools connecting an office to a customer’s house.

Project study / Field service

From a scheduled visit
to a service record.

A look at the pest-control application we built for office staff and technicians: visits, findings, product usage, and reports in one connected workflow.

Explore the project

Selected work

Before you build

Do you need custom software?

A ready-made app may be enough. Here’s how to compare the options before you commit to a build.

Read the decision guide →

About Bear Trail

Independent software, thoughtfully made.

I’m José Salcido, the independent software builder behind Bear Trail. I design and build useful software for founders and small businesses, alongside my own products.

We prefer clear ideas, focused tools, thoughtful interfaces, and long-term craftsmanship over noise and unnecessary complexity.

Start with a real workflow, agree on a focused scope, and review working software together.

Start a conversation

What’s slowing your business down?

I’ll review your message and reply by email. If there’s a fit, we’ll discuss the workflow and agree on a scope before any paid work starts.

Tell me what you do, how you handle it today, and where you get stuck. Include a budget or deadline if you have one. A technical brief is not required.

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